For those who have missed it, its’ simple. London Midland produce a limited number of tickets each day (in this case between April 7 and April 19) priced at around £15, which allows you to almost unlimited travel on their trains for an entire day – with a few peak hour restrictions. You have to hurry up though, as they go quickly.
Of course, don’t just use them to explore elsewhere with London Midland. You can pop down to see us too. We would love the company.